About
Škoda X is a subsidiary that was established as Škoda Auto DigiLab in 2017 and operated as Škoda Auto's innovation centre. The company's innovative approaches and operations have helped it acquire hardware and software technologies for Škoda Auto while collaborating with partners from academia and technology companies or startups.
Škoda X is the centre of digital services and technologies of Škoda. Škoda X researches, develops and implements new business models and digital services within Škoda's vehicle infotainment and mobile applications. It is also responsible for their product development, marketing support and deployment in other countries. Škoda X is a subsidiary of the carmaker whose core business supports the creation of added value for Škoda customers within digital services. In doing so, the company is helping to transform mobility and increase the utility of the customers cars. It has these capabilities thanks to its rapid decision-making capability, lean structure and broad innovative know-how. Launched in 2023, the Škoda X brand currently has Pay toPark, Pay to Fuel, Offers, Car Access, HoppyGo and other services in its portfolio. The company is headquartered in Prague with operations in all European markets.
Directors
Jaroslav Pelant
In 2011, after 8 years as managing director of SUMITOMO ČR, I joined the Škoda Auto team. Here, in my role as head of product management, I was successively responsible for various activities for Škoda Auto in different locations (Malaysia, Russia, India). In 2013, I moved to China (Beijing) where I managed product management activities for Volkswagen and eventually relocated to SEAT in Spain in 2015 with responsibility for product planning and strategy. In early 2019, I received the opportunity to take on the role of Business Development Manager in After Sales with responsibility for digital products and services, human touch, customer satisfaction and loyalty, including coverage of eMobility topics such as wallbox and powerpass. In 2021, I was offered the position of Managing Director of Škoda Auto DigiLab with the aim of integrating digital products and services and thus expanding the portfolio with a direct impact on the B2C end customer.