EquipRent

What is the concept?

EquipRent is a flexible accessory rental service that lets you borrow exactly what you need, when you need it. From bike racks to roof boxes, EquipRent removes the need to buy and store gear you rarely use. It also lets you try accessories before you buy, with optional home delivery and professional installation — so your vehicle is always ready for the next trip.

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About the research

The research addressed key business questions to support critical product and pricing decisions.

It ran across 6 countries, with a short questionnaire completed by over one million respondents — limited to retail customers who purchased a new vehicle within the last 5 years.

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Results

The research delivered actionable insight into accessory ownership patterns and pricing expectations, and identified significant market-specific differences across countries.