Wellness on weekend stays

To make for a more interesting comparison, two distinct audiences were deliberately selected: a sample of the adult population in Germany and Czech Generation Z with a total of 500,000 AI respondents surveyed. The research thus provided not only data on wellness tourism, but also insights into intergenerational and international differences in behaviour.

‍

What did we find out?

Wellness is not just an add-on – for most guests, it is the main reason for choosing a stay. Surprisingly, it is not about health, but about relaxation and escaping from stress. The key to decision-making is location, a clear wellness offering, and reviews focused directly on wellness services.

‍

What did the results deliver?

The insights are used by CzechTourism for internal strategic decisions and also serve as a basis for accommodation providers and destinations – when deciding on investments in wellness and how to communicate their offerings.

‍